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The Indie Artist’s Ultimate Guide to Music Distribution: Get It Right the First Time
A Step-by-Step Guide to Releasing Your Songs Independently & Effectively


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ABOUT THE FOUNDER:
Dr. Ruth Lee Resuello, RPh, PharmD is the Founder and CEO of Northern Root Records, a current Warner Music distribution and publishing affiliate (2022–present). She currently manages 25 artists worldwide and brings 15 years of experience as a multi-instrumentalist, recording engineer, music producer, mixing & mastering engineer, talent manager, and A&R manager/director. She also trained in Music Production and DJing in Los Angeles, further expanding her expertise in the industry.
As the head music coach at Northern Root Music Center, she has trained and mentored hundreds of students. A passionate philanthropist, she personally provides free music lessons to selected elementary schools in her province and donates musical instruments to nurture the talents of aspiring and deserving young musicians. She donated 100% of proceeds of her album sales to support disaster relief efforts, providing aid to those affected by calamities. One example is her Anthem of Hope album, which helped raise funds for those in need during the pandemic (raising almost half a million pesos).
In 2024, Dr. Ruth Lee Resuello was honored as one of the Top 10 Most Outstanding and Most Distinguished Women of Cagayan Valley (Region 2), receiving the prestigious IDDU Award in the Culture & Arts Category from the Philippine Information Agency (PIA) – Region 2. Her recognition was driven by her inspiring advocacy to preserve the local languages of Northern Philippines—including Ibanag, Itawes, Ilocano, and Pangasinan—through music, while successfully bringing these rich cultural narratives to the international music scene.
Now, she has launched her online music education eBook store, Northern Root Global Music Academy, where she shares her invaluable knowledge of the music business. Her eBooks & courses cover essential topics such as music distribution, artist management, independent record label start-up, music agreements and contracts, music production, sound design, mixing/mastering and audio engineering. Through this platform, she empowers aspiring artists and music entrepreneurs with the insights and strategies needed to succeed in the industry.
Music Industry Achievements
🔹 Awit Awards Nominee (2022–2025) in multiple categories:
Best in World Music Recording
Best in Inspirational Recording
Best in R&B Recording
Best in Pop Recording
Best Engineered Recording
Best Regional Recording
Best Christmas Recording (Ibanag)
🔹 Judge at the Awit Awards (2021)
🔹 Producer/Drummer/A&R Manager of the viral indie song “Sinta” by CLUBS (2021) - now with 16 Million Spotify streams & 8 Million Youtube views.
🔹 Champion – Cultural Center of the Philippines’ Songwriting Competition (Kanto Kultura - Kanto Kanta)
Winning song: "Tahanan" by Letrang Norte
🔹 Champion – Friedrich Naumann Foundation Freedom Song Competition (Germany, FNF Philippines)
Winning song: "Make It Louder" by Never The Cool Kids
🔹 Finalist – 1st Amianan Pop Festival - championed by Noel Cabangon, Ryan Cayabyab, Ebe Dancel & Davey Langit
"Anto Kasi Ngaran Tuman"
"Agka Mapaga"
🔹 Producer, Arranger, Manager & Mentor – Champion of the 1st Amianan Pop Festival
Arapaap by Red Gumayagay
🔹 Producer, Writer, and Performer – Touch Mobile (TM) Station ID (2019) NLC
🔹 Arranger of “Ta Laguerta” in collaboration with the Cultural Center of the Philippines (CCP) & Krina Cayabyab - “Himig Himbing Album” (2025)


700+
15
Years of experience
Satisfied clients
Media Features & Recognition
🔹 Featured on the New York Times Square Billboard (Sept. 2023)
🔹 Featured on TV Shows:
Unang Hirit (GMA)
GMA International & GMA Pinoy TV
Life TV
iWantASAP
Wish107.5
🔹 Featured in Major Publications & Blogs:
Manila Bulletin, Manila Standard, BusinessMirror, PhilStar, Rappler
🔹 Featured on ABS-CBN Global (TFC – The Filipino Channel)
Part of ABS-CBN Christmas Station ID (2015–2020), aired in the USA, Canada, Europe, Australia, and more
Beyond Music
Dr. Resuello is also a Registered Pharmacist who graduated with Doctor of Pharmacy with Distinction (Pharm.D.). She is a part-time professor at a private university, teaching Pharmacology, Clinical Pharmacy, Pharmacokinetics, and Pharmacodynamics. Her 2 researches were featured on the National Pharmacist Convention (2017) held in Palawan and was invited as one of 3 speakers/presenters during the national event.
Currently, she is pursuing her Private Pilot License (PPL) at Echo Air International Aviation Academy Inc.. Beyond her work in music and academia, she is also a motorcycle enthusiast, persistently training on her BMW bike, “Norty”. She dreams of completing the Philippine Loop one day, embracing the adventure and freedom of the open road.
Her dedication to music, science, education, and philanthropy continues to inspire and elevate the independent music scene. 🚀🎶